The questions that come up most when designing or building with this system. Short answers; deeper links where they help.
Almost never. The palette is five colors held to the 95/5 rule — 95% neutral, 5% signal, never stacked. If you think you need another, you probably need more whitespace instead. See the 95/5 rule.
Field Notes are testimonials/quotes: cream background, a red pin dot at top-center, and no side border. Call-outs have no background — just the text and a colored right border (red by default, blue for certain topics). Review cards look like Field Notes (the dot) but drop the background.
No. The brand uses middots (·), em-dashes (—), bracketed CTAs ([ … ]), and the red signal dot instead.
Lexend Deca for headers, eyebrows, titles, and CTAs. JetBrains Mono for body, prices, tables, and system text. Don't mix the roles.
Square is the default (border-radius: 0). The only exceptions are the pulse dot (a circle) and inputs (2px, for affordance).
Calm. The only continuous animation is the Pulse Dot. Hovers lift gently (~300–400ms); accordions rotate a + into a ×. No bounce, no parallax, no scroll-jacking.
First person singular — "I". It's a one-person shop and the voice owns that. "We" only for the rare collective-philosophy line; never "our team". Owner: Anthony. Location: Kingman, AZ.
Foundations and patterns are spec cards under preview/; the website is recreated as JSX under ui_kits/website/; the one exposed, reusable React component is ContentCalendar. See the Component Library.
Start at the CMS / Marketing Hub, then the Build Plan and API Reference.
One project = one repo = one deploy. New work that links together lives in the same project; new work that just uses the brand copies the assets it needs in. See GitHub Structure.