The Jargon Jar — the brand's translation rule
Corporate SpeakDA Translation
"Leverage synergies""Make the parts work together."
"Scalable solutions""It works now and won't fall apart later."
"Robust backend""Quiet stuff so nothing crashes."
"Holistic brand alignment""Your logo and site look like they know each other."
"Onboarding optimization""Getting started without the runaround."